Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Calendar Event Triggers
Episode 56 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in many marketing automation workflows: calendar event triggers. Most platforms only listen for clicks, opens, or form submissions, but ignore what's on the customer's calendar—like a doctor's appointment, a home closing, or a subscription renewal date. Lucas digs into how calendar-connected triggers could reduce friction and increase relevance, using examples from healthcare and subscription services. They discuss the technical hurdles (iCal permissions, privacy) and the potential upside: a…
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