Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Customer Home Buying
Episode 89 of Marketing Automation with Fexingo: Lucas and Luna explore a blind spot in triggered email and SMS workflows — the life event of buying a home. They break down data from a 2025 Zillow survey showing 87% of recent homebuyers changed their primary email and 43% moved to a new geographic market within 90 days of closing. The hosts discuss why common triggers like 'address update' or 'CRM field change' fail to capture the massive shift in spending patterns, channel preferences, and timing sensitivity that comes with a mortgage. They contrast a generic 'update…
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