Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Should Track Customer Moving Events
Episode 94 of Marketing Automation with Fexingo. When a customer moves to a new home, their location, needs, and buying signals change dramatically. Yet most marketing automation treats a move as just an address update, missing a huge engagement opportunity. Lucas and Luna explore how brands like TaskRabbit and ADT have used moving triggers, what happens when you ignore the signal, and why a simple 'change of address' can be the start of a multi-channel lifecycle campaign. Specific numbers include the 11 percent annual US moving rate, the typical three-month window of purchase…
The skinny
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