Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Subscription Upgrades
Lucas and Luna dive into a blind spot in marketing automation: the moment a customer upgrades their subscription. Most workflows treat upgraded users as new customers or ignore the change entirely, sending irrelevant downgrade offers or onboarding sequences. Lucas breaks down how a SaaS company lost $2.3 million in annual recurring revenue by not retriggering its nurture campaign after a mid-tier user moved to enterprise. They discuss specific trigger logic improvements, the importance of resetting lifecycle stages, and a simple fix using custom event properties in platforms like HubSpot and…
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