Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Vacation Homes
Lucas and Luna discuss a blind spot in marketing automation: second-home ownership. Nearly 7 million US households own a vacation property, yet most automated campaigns treat them like primary-residence customers. They explore how ZIP code changes, seasonal usage patterns, and property tax data could trigger smarter marketing—and why platforms like HubSpot and Marketo rarely account for it. Specific examples include a ski-resort homeowner receiving snowblower ads in July and the missed opportunity for luxury home-services during off-season. The hosts also mention a listener's story about…
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