Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Channel Fatigue
In episode 65 of Marketing Automation with Fexingo, Lucas and Luna dig into a blind spot most marketing automation platforms share: customer channel fatigue. Lucas explains how a typical workflow might trigger an email, then a push notification, then a retargeted ad — all within hours — without checking whether the customer has been bombarded across channels. They explore a 2025 study showing that customers receiving more than six cross-channel touches in 48 hours are three times more likely to unsubscribe from all communication. Lucas contrasts Amazon's 'do not disturb' logic…
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