Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Open Banking Connections
Episode 102 of Marketing Automation with Fexingo explores a blind spot in automated customer journeys: open banking data. Lucas and Luna discuss how platforms like HubSpot and Marketo rarely tap into real-time financial transaction feeds, missing signals like a customer's new credit card, switching banks, or paying off a loan. They use the example of UK open banking adoption reaching 12 million users in early 2026 and why marketers are two years behind fintechs in leveraging this data. The hosts debate whether privacy concerns or technical inertia is the bigger barrier, and what a…
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