Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Pet Adoption
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising gap in automated customer journeys: pet adoption. When a customer adopts a new pet—cat, dog, or even a rabbit—most marketing platforms remain silent. Yet this life event creates immediate needs: pet supplies, insurance, vet services, food subscriptions. Lucas dives into the data: roughly 23 million U.S. households added a pet during the pandemic, but fewer than 5% of those households received a triggered marketing message from their existing brands. The hosts examine why adoption signals are missed…
The skinny
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