Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Customer Communication Preferences
In Episode 55 of Marketing Automation with Fexingo, Lucas and Luna dive into a hidden friction point in automated customer journeys: ignoring individual communication channel preferences. They unpack a real-world example from a mid-size e-commerce brand that saw a 14% drop in email engagement after switching to a new ESP, only to discover the issue wasn't content but consent—many customers had opted for SMS or push, but the workflow defaulted back to email. The hosts explain how preference centers often get treated as a single checkbox, when they're actually a multi-dimensional…
The skinny
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