Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Lead Scoring Model Is Broken and How to Fix It
Episode 9 of Marketing Automation with Fexingo digs into the hidden flaws of traditional lead scoring. Lucas and Luna walk through a real case: a B2B SaaS company that built a sophisticated point-based model, only to see conversion rates stall. They uncover three specific biases—recency bias, data silo bias, and activity over intent bias—that quietly distort scores. Then they explore a practical fix: behavioral scoring with negative signals and machine learning thresholds. By the end, you'll know why a lead with 500 points might be worse than one with 80, and how a mid-market firm used a…
The skinny
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