Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Trigger Email Fatigue
In this episode of Marketing Automation with Fexingo, Lucas and Luna tackle a hidden cost of automated email campaigns: list fatigue. Drawing on a recent case from a mid-market SaaS company that saw a 23% decline in open rates despite increasing send frequency, they explore how engagement-based triggers can accelerate burnout. Lucas breaks down the math: for a list of 50,000 contacts, even a small drop in engagement can cascade into lower sender reputation and higher spam complaints. They discuss practical fixes—like setting inactivity caps and using recency scoring—that prevent…
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