Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Your Marketing Automation Needs a Data Freshness SLA
Episode 19 of Marketing Automation with Fexingo tackles the hidden culprit behind declining campaign performance: stale data. Lucas and Luna break down why most marketing automation platforms suffer from a 'data freshness gap' that quietly erodes personalization, segmentation, and lead scoring accuracy. They walk through a real case — a B2B SaaS company that saw a 34% drop in email engagement after its CRM data went six weeks without a refresh. Then they introduce a practical fix: a Data Freshness SLA (service-level agreement) between marketing ops and CRM owners, with examples for…
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