Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Sequence Fatigue Kills Your Email Automation
Episode 8 of Marketing Automation with Fexingo dives into sequence fatigue — the silent killer of email automation performance. Lucas and Luna unpack a real case from a B2B SaaS company that saw open rates drop from 34% to under 12% within six touches, and how they rebuilt their nurture flow using engagement-based triggers instead of time-based sends. They break down the concept of 'touch density' and share a simple three-question audit any marketer can run today. If you've ever felt like your automated emails are annoying leads, this episode is for you.
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The skinny
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