Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Leak Revenue Through Inactive Contacts
Lucas and Luna dig into a costly blind spot in marketing automation: inactive contacts. They break down how dormant leads and old subscribers degrade deliverability, inflate send costs, and distort analytics — using a real example of a B2B SaaS company that cleaned its HubSpot CRM and saw a 22 percent uplift in email-driven revenue. The episode offers concrete audit criteria for defining 'inactive' by recency and engagement score, not just list age, and explains why sunsetting stale profiles is the most overlooked lever in automated journeys. A practical 10-minute conversation for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.