Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Hide Data Rot
Lucas and Luna dig into a silent killer in marketing automation: data rot. They explain how contact records degrade by 23 percent year-over-year, why stale data silently breaks nurture sequences, and how one e-commerce brand saw a 12 percent revenue lift after a single data hygiene audit. The hosts walk through the specific decay rates for emails, phone numbers, and job titles, and offer a practical fix: a quarterly 'date-of-last-verification' field. If today's insight has ever saved you from a crumbling workflow, they mention listener support at buy me a coffee dot com slash…
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