Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Content Supply Chain
In this episode, Lucas and Luna explore the concept of a content supply chain for marketing automation—borrowing ideas from manufacturing logistics to fix bottlenecks in your workflow. They break down the three key stages: sourcing (content creation), inventory (asset management), and delivery (campaign execution). Using a concrete example from a B2B SaaS company that reduced campaign lead time from 14 days to 4 by mapping their content pipeline, they explain why most automation fails because teams focus on delivery while ignoring upstream constraints. Lucas critiques the hub-and-spoke model…
The skinny
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