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How Email Deliverability Ruins Your Automation ROI
Lucas and Luna dig into why advanced marketing automation workflows still fail: low email deliverability. They break down how a 96% deliverability rate sounds good but can silently kill a 10-step nurture sequence, costing thousands in lost pipeline. Using real data from a 2026 campaign audit, they explain how sender reputation, authentication protocols like DKIM and DMARC, and list hygiene directly impact automation ROI. Luna shares a specific example from a B2B SaaS client where fixing deliverability lifted landing page traffic by 22 percent without changing a single email copy. Lucas walks…
The skinny
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