Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Your Marketing Automation Wastes Ad Spend on Bot Clicks
Lucas and Luna break down a 2026 study from the University of Baltimore showing that up to 28 percent of clicks on retargeting ads generated by marketing automation workflows come from bots, not humans. They trace how a flawed trigger in a typical HubSpot and Google Ads integration caused a mid-size e-commerce brand to waste $40,000 in quarterly ad spend. The episode walks through the exact data pipeline failure—a misconfigured UTM parameter—and offers a three-step audit marketers can run this week using their own automation logs. No abstract theory: listeners get a specific number to check…
The skinny
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