Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Abandoned Cart Emails Are Still Failing
Most marketers send a cart abandonment email within an hour. It doesn't work. This episode digs into the behavioral data behind why — and what a few brands are doing instead. Lucas walks through the research from a 2025 study of 1,200 e-commerce flows: the optimal delay isn't 60 minutes, it's 24 hours for high-consideration purchases. Luna pushes back on whether that applies to low-cost impulse buys. They also look at a specific test from a DTC luggage brand that lifted recovery rates by 18% just by changing the subject line from 'You left something behind' to…
The skinny
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