Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Needs a Mobile First Workflow Audit
Lucas and Luna explore why most marketing automation workflows fail on mobile, even though over 60% of emails are opened on phones. They dissect a real abandoned cart sequence from a mid-market DTC brand that saw a 40% click drop after a 'responsive' redesign, and explain how tiny design decisions — like button size and preheader truncation — destroy conversion. They walk through the three specific tests every marketer should run before launching any automated journey, and why 'mobile-responsive' is a dangerously low bar. The episode closes with a practical framework…
The skinny
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