Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Benchmarks Mislead Your Strategy
In episode 35, Lucas and Luna unpack why the marketing automation benchmarks you read in industry reports—open rates, click-through rates, conversion rates—are often misleading. They dissect the 'average' trap, using concrete examples from HubSpot and Marketo data published in early 2026. Lucas explains how benchmarks vary wildly by industry, company size, and campaign type, and why comparing your email open rate to a generic 22% can lead to bad strategic decisions. Luna shares a case from a B2B SaaS client whose automation ROI doubled after they stopped chasing industry averages…
The skinny
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