Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Consent Refresh
In this episode, Lucas and Luna explore the hidden risks of stale marketing consent. As data privacy regulations tighten around the world, many automated campaigns rely on permission that's years old — or was collected under different rules. Lucas points to a 2024 case where a mid-sized e-commerce brand saw a 23% drop in email engagement after refreshing its consent database, but then recovered with a 34% increase in conversion rates among re-confirmed contacts. They discuss how consent refreshes affect deliverability, sender reputation, and automation logic, and why treating consent…
The skinny
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