Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Data Diet
Most marketing teams are drowning in data but starving for insights. In this episode, Lucas and Luna examine a specific failure pattern: how bloated CRM fields and untagged events actually degrade automated campaign performance. They walk through a real-world scenario from a mid-market B2B company whose lead scoring model broke under the weight of 47 custom fields. Lucas explains the concept of 'automation entropy' — the idea that every extra data point you add to your workflow increases the chance of a routing error. Luna pushes back on the common instinct to capture everything…
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