Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Workflows Need Audience Suppression
In this episode, Lucas and Luna tackle a hidden killer of marketing automation ROI: the failure to suppress uninterested or already-converted contacts from nurture workflows. Using the example of a B2B SaaS company that sent 47 emails to a CEO who had already booked a demo, they explain how suppression logic — based on recency of engagement, conversion status, and negative signals — can cut list size by 30% while lifting click-through rates by 15%. They walk through building exclusion lists in HubSpot and Marketo, setting contact status rules, and using date-based filters to prevent…
The skinny
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