Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Ignore Time Zones
Most marketing automation platforms let you schedule an email send based on a lead's time zone. But that's not the same as workflow timing. Lucas and Luna break down the hidden friction when your automated journeys fire triggers on server time, not prospect local time. They walk through a concrete example from a B2B SaaS company whose webinar registration workflow was sending confirmation emails at 3 AM in the recipient's time zone. The fix: event-based time zone detection and conditional logic branches. They also discuss how SMS and push notification workflows compound the…
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