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How Marketing Automation Workflows Miss Payment Method Changes
Episode 47. Lucas and Luna explore a hidden revenue leak in marketing automation: workflows that don't react when a customer's saved credit card expires or a new payment method is added. They discuss how most platforms trigger on 'purchase' or 'abandoned cart' but ignore the payment-method event — missing the chance to retain subscribers before they churn. Luna shares a case from her own consulting: a SaaS client losing 12% of monthly recurring revenue because their automation had no 'card expired' trigger. Lucas breaks down the fix: a simple three-step…
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