Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Lose Leads at Midnight
Episode 33 of Marketing Automation with Fexingo dives into a hidden flaw in automated customer journeys: the midnight workflow reset. Lucas and Luna unpack how triggers scheduled to run at the start of the day or month often miss leads who engage outside business hours — costing companies 15-20% of potential conversions. Using a case study from a B2B SaaS company that saw a 12% lift in lead-to-opportunity conversion just by shifting trigger evaluation windows, they explain why time-based logic in marketing automation platforms like HubSpot and Marketo needs a rethink. The hosts also share a…
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