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How Triggered SMS Boosts Email Open Rates by 18 Percent
Lucas and Luna dig into a specific marketing automation tactic that few teams execute well: using triggered SMS as a priming signal before your email send. Drawing on a case study from a mid-market e-commerce brand (anonymized as 'Junction Apparel'), they break down the 18 percent lift in email open rates and 11 percent lift in click-through when a brief SMS notification precedes the campaign by 60 to 90 seconds. The episode walks through the technical setup in common platforms, the optimal delay window, the hard constraint on SMS frequency to avoid opt-out, and why the combination…
The skinny
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