How Marketing Automation Triggers Waste Your Best Leads

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys · Jun 5, 2026 · 8m · transcript

Lucas and Luna dive into a hidden problem in marketing automation: poorly designed trigger logic that actually drives away your best prospects. They walk through a concrete example of a B2B SaaS company that set up a 'white paper download' trigger to send a sales demo invite — and discovered that 40 percent of their highest-scoring leads unsubscribed within two weeks of the trigger. The hosts explain why high-intent leads react negatively to premature sales sequences, how to audit your trigger definitions for false positives, and a simple three-question filter to add before any…