Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Data Is Rotting in the CRM
Episode 13 of Marketing Automation with Fexingo dives into a hidden revenue killer: dirty data in your CRM. Lucas and Luna break down why HubSpot and Marketo campaigns fail not because of bad strategy, but because of stale, incomplete, or duplicate contact records. They walk through a real example: a B2B SaaS company that saw a 23% drop in email deliverability after neglecting data hygiene for six months. They explain the two main culprits — form decay and siloed updates — and share the specific field-verification workflow that fixed the problem. If your automated journeys feel like…
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