Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Apriori Email Sequences Still Outperform AI
Lucas and Luna dig into a surprising finding from a 2026 Gartner survey: 68 percent of marketing automation ROI still comes from rules-based, trigger-and-action workflows, not AI-generated touches. They unpack why a deliberate, pre-scripted nurture sequence for B2B SaaS buyers consistently beats a GPT-powered 'smart' campaign — and how HubSpot's new Sequence Intelligence tool is quietly pivoting back to human-designed logic. The hosts walk through a concrete case from a $12 million ARR cybersecurity firm that A/B tested a fixed 6-touch drip against an adaptive AI sequence and…
The skinny
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