Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Credit Card Expiration
Episode 46 of Marketing Automation with Fexingo. Lucas and Luna dive into a hidden revenue leak: credit card expiration dates. When a customer's card expires mid-subscription, most workflows either send a generic billing failure email or nothing at all. Lucas explains how a simple automation trigger — checking expiration dates 30 days before the cycle — can recover 15-20% of recurring revenue that would otherwise churn. He walks through a real case from a SaaS company that added two fields (expiration month and year) to its customer database, then built a workflow that sent a proactive…
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