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How Marketing Automation Workflows Miss Voice Search
Voice search is reshaping how people find information, but most marketing automation workflows still treat it like a standard keyword query. Lucas and Luna break down the structural mismatch: voice queries are longer, more conversational, and often triggered by different intent signals than typed searches. They walk through a real example from a home services company whose lead scoring dropped scores for voice-generated leads because the automation didn't recognize natural-language phrases like 'how do I fix a running toilet' as high intent. The episode covers why standard…
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