Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Abandoned Cart Emails Are Going to Spam
Episode 30 digs into a hidden deliverability trap: abandoned cart emails, which often have near-identical subject lines and send patterns, trigger spam filters at Gmail and Outlook. Lucas breaks down how shared IP reputations collapse when multiple senders use the same automation triggers, and why a client saw open rates drop from 45% to 7% after a spam algorithm update. Luna brings data on how Microsoft's 2025 Smart Filter now penalizes rapid-fire transactional sequences. The episode covers concrete fixes: adding a random delay, varying subject line syntax, and using a dedicated sending…
The skinny
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