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When Marketing Automation Workflows Fail at SMS Compliance
Episode 41 dives into the often-overlooked compliance risks of adding SMS channels to marketing automation workflows. Lucas and Luna discuss the 2025 TCPA ruling that caught several retailers off guard, why opt-in verification is more than a checkbox, and how one mid-size e-commerce brand inadvertently racked up over $200,000 in potential fines by failing to suppress landline numbers from their SMS sequences. They break down the concrete steps any marketing team should take before hitting send on that first text message — from consent records to audit trails — and why automation speed can be…
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