Shows / Sleeping Barber - A Marketing Podcast
Sleeping Barber - A Marketing Podcast
Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought leaders bring you fresh insights and actionable strategies to drive growth and build unforgettable…
Episodes
Sleeping Barber - A Marketing PodcastSBP 188: The Barber's Brief - Does brand purpose actually lead to growth?
Send us Fan Mail In this edition of the Barber's Brief, Marc and Vassilis discuss various things that caught their attention, including the role of brand…
Sleeping Barber - A Marketing PodcastSBP 187: The PostPod - Lessons from David Aaker: The Power of Origin Stories
Send us Fan Mail In this PostPod, Marc and Vassilis unpack their conversation with David Aaker, diving deep into brand strategy, organizational structure, and…
Sleeping Barber - A Marketing PodcastSBP 186: A Boot, A Beer and a Sledgehammer. With David Aaker
Send us Fan Mail What do a cold beer, a pair of duck-hunting boots, and a heavy sledgehammer have to do with $14 trillion in brand equity? In this masterclass…
Sleeping Barber - A Marketing PodcastSBP 185: The Sharp Cut - The Incentives Trap: The Blueprint for Success [Part 3]
Send us Fan Mail The final installment (part 3) of our series about the incentives trap. In this episode, Marc and Vassilis outline the blueprint for success…
Sleeping Barber - A Marketing PodcastSBP 184: The Barber's Brief - Have most marketers not learned the basics?
Send us Fan Mail In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into various topics surrounding marketing, brand performance, and the…
Sleeping Barber - A Marketing PodcastSBP 183: The PostPod - The Habit That Shapes Better Marketers
Send us Fan Mail What shapes the way you think? In this post-pod conversation, Marc Binkley and Vassilis Douros reflect on their discussion with Roger Martin —…
Sleeping Barber - A Marketing PodcastSBP 182: The Decision Factory: AI’s Missing Manual. With Roger Martin
Send us Fan Mail The modern marketing organization is not a factory that produces campaigns; it is a Decision Factory that produces choices. In this episode…
Sleeping Barber - A Marketing PodcastSBP 181: The Sharp Cut - The Incentives Trap: Revenue is a Vanity Metric [Part 2]
Send us Fan Mail Why do smart marketing teams keep optimizing for the wrong things? In Part 1 of this Sharp Cut series, we explored Goodhart’s Law — when a…
Sleeping Barber - A Marketing PodcastSBP 180: The Barber's Brief - Why Are Agencies in Such Deep Trouble?
Send us Fan Mail In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the evolving landscape of digital advertising, focusing on the shift…
Sleeping Barber - A Marketing PodcastSBP 179: The PostPod - Stop Buying Media on CPM
Send us Fan Mail When budgets tighten, marketers are told to find efficiency. Cheaper CPMs. Lower cost impressions. More targeting. Shorter ads. It looks smart…
Sleeping Barber - A Marketing PodcastSBP 178: Stop Buying Media on CPM. With Peter Field
Send us Fan Mail In this episode, the "Godfather of Effectiveness" Peter Field joins the show to discuss why the pursuit of efficiency is making marketing less…
Sleeping Barber - A Marketing PodcastSBP 177: The Sharp Cut - The Incentives Trap: When Metrics Become Targets [Part 1]
Send us Fan Mail In 2004, Wells Fargo’s internal audit flagged a problem: employees felt they couldn’t hit sales targets without gaming the system. The scandal…
Sleeping Barber - A Marketing PodcastSBP 176: The Barber's Brief - Welcome to the Age of Answers
Send us Fan Mail Welcome back to The Sleeping Barber Podcast — and to the Barber’s Brief, where Marc and V step into the shop, sweep up the last couple weeks…
Sleeping Barber - A Marketing PodcastSBP 175: The PostPod - Hyper-Targeting is Killing Growth
Send us Fan Mail In this episode of the Sleeping Barber podcast, Marc and Vassilis discuss the challenges of programmatic advertising, focusing on…
Sleeping Barber - A Marketing PodcastSBP 174: Hyper-Targeting Is Killing Growth. With Vince Simone
Send us Fan Mail Overview The promise of digital advertising was precision: right message, right person, right time. No waste. But here's the uncomfortable…
Sleeping Barber - A Marketing PodcastSBP 173: The Sharp Cut - The Most Dangerous KPI in Marketing
Send us Fan Mail In this conversation, Vassilis Douros and Marc Binkley delve into the complexities of measuring ROI in marketing. They discuss common…
Sleeping Barber - A Marketing PodcastSBP 172: The Barber's Brief - How can I communicate better with my mother?
Send us Fan Mail In this episode of Barbers Brief, Vassilis Douros and Marc Binkley discuss recent trends in marketing, including the impact of Super Bowl ads…
Sleeping Barber - A Marketing PodcastSBP 171: The PostPod - Making Super Ads
Send us Fan Mail With the Big Game just days away, Marc and Vassilis unpack the biggest ideas from their recent conversation with Vanessa Chin (System1) — and…
Sleeping Barber - A Marketing PodcastSBP 170: Making Super Ads. With Vanessa Chin.
Send us Fan Mail Super Bowl ads cost ~$8M for 30 seconds. So what separates a legendary “Super Ad” from an expensive shrug? In this episode of The Sleeping…
Sleeping Barber - A Marketing PodcastSBP 169: The Sharp Cut - Personas, we have a problem.
Send us Fan Mail Welcome back to The Sharp Cut — where Marc and Vassilis take scissors to marketing’s biggest comfort blankets. This episode’s target…
Sleeping Barber - A Marketing PodcastSBP 168: The Barber's Brief - Marketers beware! Less is not more.
Send us Fan Mail In this week’s Barber’s Brief, Marcc and Vassili unpack four timely stories that cut to the heart of modern marketing leadership: strategy…
Sleeping Barber - A Marketing PodcastSBP 167: The PostPod - The Only Growth Lever Marketers Control.
Send us Fan Mail In this post-pod discussion, Vassilis and Marc unpack the biggest ideas from their recent conversation with Dale Harrison on The Only Growth…
Sleeping Barber - A Marketing PodcastSBP 166: The Only Growth Lever Marketers Control. With Dale Harrison.
Send us Fan Mail Most brands do not grow. Despite the industry's obsession with "growth porn," relative market share remains remarkably stable over decades. In…
Sleeping Barber - A Marketing PodcastSBP 165: The Sharp Cut - Right Message Wrong Everything: The Truth About 1:1 Targeting.
Send us Fan Mail Welcome to the first Sharp Cut from The Sleeping Barber Podcast — a tighter, opinion-led format designed to challenge marketing’s most…
Sleeping Barber - A Marketing PodcastSBP 164: The Barber's Brief - Don’t Create Bite-Sized Chunks of Your Content
Send us Fan Mail In this Barber’s Brief, V and Marc cover the biggest marketing and platform stories from the last couple of weeks—plus introduce a new…
Sleeping Barber - A Marketing PodcastSBP 163: The PostPod - Fear is Killing Your Innovation
Send us Fan Mail Vassilis and Marc reflect on their conversation with Tom Fishburne, the Marketoonist. They explore the art of cartooning, the importance of…
Sleeping Barber - A Marketing PodcastSBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Send us Fan Mail What if the biggest barrier to innovation in your organization isn't lack of ideas, budget, or talent—but fear? Tom Fishburne, the…
Sleeping Barber - A Marketing PodcastSBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.
Send us Fan Mail In this final episode of our Barber's Briefs for 2025, Marc and Vassilis discuss various marketing and advertising topics, including pricing…
Sleeping Barber - A Marketing PodcastSBP 160: The PostPod - Why Awareness Is Not Enough.
Send us Fan Mail In this episode of the Sleeping Barber Podcast, Marc and Vassilis reflect on their conversation with Ty Heath. Together, they discuss the…
Sleeping Barber - A Marketing PodcastSBP 159: Why Awareness Isn't Enough. With Ty Heath.
Send us Fan Mail B2B Institute's Ty Heath on Why Mental Availability Without Physical Availability Is Wasted Investment In collaboration with the…
Sleeping Barber - A Marketing PodcastSBP 158: The Barber's Brief - Omnicom and IPG: Congrats On Being Huge!
Send us Fan Mail In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss topics that caught their attention over the last couple of weeks…
Sleeping Barber - A Marketing PodcastSBP 157: The PostPod - Principles Beat Tactical Noise.
Send us Fan Mail In the latest episode of the Sleeping Barber Podcast, Marc Binkley and Vassilis reflect on their conversation with Jane Ostler Chief Insights…
Sleeping Barber - A Marketing PodcastSBP 156: BrandZ: Principles Beat Tactical Noise. With Jane Ostler.
Send us Fan Mail Jane Ostler, Chief Insights Officer at Kantar, joins V and Marc to discuss 20 years of BrandZ data and what it reveals about brand growth. We…
Sleeping Barber - A Marketing PodcastSBP 155: The Barber's Brief - Who’s Really Running Marketing Now?
Send us Fan Mail In our latest episode, Marc and Vassilis discuss the evolving landscape of advertising and marketing, focusing on the impact of AI…
Sleeping Barber - A Marketing PodcastSBP 154: The Post Pod - Dull Media Smells Like Burning Money.
Send us Fan Mail In this PostPod episode, Marc and Vassilis discuss the complexities of digital advertising, emphasizing the importance of understanding…
Sleeping Barber - A Marketing PodcastSBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field
Send us Fan Mail In this episode of The Sleeping Barber Podcast, Marc and Vassilis sit down with Adam Morgan (Eat Big Fish) and Dr. Karen Nelson-Field…
Sleeping Barber - A Marketing PodcastSBP 152: The Barber's Brief - Love Over Clicks?
Send us Fan Mail In this episode, Vassilis and Marc explore things that caught their attention over the last couple of weeks. Key stories they highlight…
Sleeping Barber - A Marketing PodcastSBP 151: Live From 'The Gathering' 2025
Send us Fan Mail Recorded live in Banff at The Gathering 2025, this special on-location episode of The Sleeping Barber Podcast brings together three…
Sleeping Barber - A Marketing PodcastSBP 150: The 8 Fundamentals of Effective Marketing
Send us Fan Mail There's a lot of marketing effectiveness research out there. Binet and Field. Byron Sharp. Jenni Romaniuk. The Ehrenberg-Bass Institute. Karen…
Sleeping Barber - A Marketing PodcastSBP 149: The Barber's Brief - Is Lululemon in a Nosedive?
Send us Fan Mail In this week’s Barber’s Brief, Marc and Vassilis dive into stories that had the marketing world buzzing — from Lululemon’s founder publicly…
Sleeping Barber - A Marketing PodcastSBP 148: The PostPod - Ad Fraud: The Real Cost.
Send us Fan Mail Join Marc and Vassilis as they reflect on their conversation with Dr. Augustine Fou, of FouAnalytics. They delve into the complexities of…
Sleeping Barber - A Marketing PodcastSBP 147: Ad Fraud - The Real Cost. With Dr. Augustine Fou.
Send us Fan Mail Episode Summary Digital advertising promised perfect accountability—laser-sharp targeting, flawless attribution, and measurable results down…
Sleeping Barber - A Marketing PodcastSBP 146: The Barber's Brief - When A Discount Becomes A Death Spiral
Send us Fan Mail In this episode, Marc and Vassilis discuss news that caught their attention over the last couple of weeks , including the dangers of…
Sleeping Barber - A Marketing PodcastSBP 145: The PostPod - The Attention Economy Playbook.
Send us Fan Mail In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Ben Allison, exploring various aspects of media…
Sleeping Barber - A Marketing PodcastSBP 144: The Attention Economy Playbook. With Ben Allison.
Send us Fan Mail In this episode of The Sleeping Barber Podcast, hosts Marc Binkley and Vassilis Douros sit down with Ben Allison, EVP of Media at VaynerMedia…
Sleeping Barber - A Marketing PodcastSBP 143: The Barber's Brief - Does Nike's "Why Do It" Signal the end of Hustle Culture?
Send us Fan Mail In this episode, Vassilis Douros and Marc Binkley discuss things that caught their attention, including Nike's shift in slogan to resonate…
Sleeping Barber - A Marketing PodcastSBP 142: The PostPod - Music's Marketing Revolution.
Send us Fan Mail In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Alan Cross and explore the evolution of the music…
Sleeping Barber - A Marketing PodcastSBP 141: Music's Marketing Revolution. With Alan Cross.
Send us Fan Mail What can marketers learn from 70 years of disruption in the music industry? Legendary broadcaster and musicologist Alan Cross joins Marc…
Sleeping Barber - A Marketing PodcastSBP 140: Move Over Croc, The GOAT is Here! The Barber's Brief, September 4, 2025.
Send us Fan Mail In this episode of the Barber's Brief, Vassilis Douros and Marc Binkley discuss things that have caught there attention over the last couple…
Sleeping Barber - A Marketing PodcastSBP 139: Navigating the complexities of B2B Buying. Post Pod Discussion.
Send us Fan Mail In this episode, Vassilis Douros and Marc Binkley unpack the messy reality of B2B buying, following a thought-provoking conversation with Jann…
Sleeping Barber - A Marketing PodcastSBP 139: Navigating the complexities of B2B Buying. With Mimi Turner and Jann Martin Schwartz.
Send us Fan Mail In this episode of the Sleeping Barber podcast, hosts Marc Binkley and Vassilis Douros engage with Mimi Turner & Jann Martin Schwartz who…
Sleeping Barber - A Marketing PodcastSBP 138: Is Substack the New Playground for Gen Z Brands? The Barber's Brief - August 21, 2025.
Send us Fan Mail In this episode, Marc and Vassilis discuss various thing that caught their eye over the last couple weeks including the cultural impact of…
Sleeping Barber - A Marketing PodcastSBP 137: How AI Can Save Your Next Campaign. Post Pod Discussion.
Send us Fan Mail Join hosts Vassilis and Marc as they dive into the transformative power of AI in market research. They welcome Steve Phillips, Chief…
Sleeping Barber - A Marketing PodcastSBP 137: How AI Can Save Your Next Campaign. With Steve Phillips.
Send us Fan Mail In this episode of the Sleeping Baber podcast, Steve Phillips, founder and Chief Innovation Officer at Zappi, discusses the evolution of…
Sleeping Barber - A Marketing PodcastSBP 136: Netflix's Secret Weapon! The Barber's Brief, August 7 2025.
Send us Fan Mail In this episode of Barbers Brief, Vassilis and Marc discuss the evolving landscape of entertainment and advertising, focusing on the…
Sleeping Barber - A Marketing PodcastSBP 135: Consumer First, Data Always. Post Pod Discussion
Send us Fan Mail In this conversation, Marc Binkley and Vassilis discuss insights from their chat with Bob Park, focusing on brand management, the importance…
Sleeping Barber - A Marketing PodcastSBP 134: Consumer First, Data Always. With Bob Park.
Send us Fan Mail In this episode of the Sleeping Baber podcast, we engage with Bob Park, formerly the Chief Brand Officer at GE Appliances. We explore the…
Sleeping Barber - A Marketing PodcastSBP 133: GenAI Is Coming for Your Commercials! The Barber's Brief, July 24 2025
Send us Fan Mail In this episode, hosts Vassilis Douros and Marc Binkley discuss things that caught there eye over the last couple of weeks including the…
Sleeping Barber - A Marketing PodcastSBP 132: Beyond Cannes: Post Pod Discussion.
Send us Fan Mail In this post-pod, Marc Binkley and Vassilis Douros reflect on their conversation with David and their collective experiences at Cannes. They…
Sleeping Barber - A Marketing PodcastSBP 132: Beyond Cannes: Creativity, Effectiveness, and Lions Intelligence. With David Tiltman.
Send us Fan Mail In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the…