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SBP 149: The Barber's Brief - Is Lululemon in a Nosedive?
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In this week’s Barber’s Brief, Marc and Vassilis dive into stories that had the marketing world buzzing — from Lululemon’s founder publicly calling out the brand’s leadership to Google breaking SEO dashboards everywhere after removing the num=100 parameter. They explore new research proving creators are better brand builders than sales drivers, and then welcome Dr. Nicole Hartnett from the Ehrenberg-Bass Institute to unpack her team’s latest findings on how marketers misjudge brand strength compared to consumers.
They wrap up with the Ad of the Week — Dove’s “Change the…
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