SBP 150: The 8 Fundamentals of Effective Marketing

Sleeping Barber - A Marketing Podcast · Oct 21, 2025 · 1h 12m

Send us Fan Mail

There's a lot of marketing effectiveness research out there. Binet and Field. Byron Sharp. Jenni Romaniuk. The Ehrenberg-Bass Institute. Karen Nelson-Field. Peter Field. System1. The Effies and the IPA databank. If you're trying to absorb all of this while doing your actual job, it's overwhelming.

So we're making it simple: Eight fundamentals. These aren't tactics or channels. They're the underlying truths that emerge when you look at decades of research across thousands of brands, dozens of categories, and 50+ countries.

In this episode, V and Marc break down:

Strong Force…