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SBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.
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In this final episode of our Barber's Briefs for 2025, Marc and Vassilis discuss various marketing and advertising topics, including pricing power, the effectiveness crisis in advertising, global media trends, and the rise of influencer marketing.
They also feature an insightful conversation with Paul Tedesco about the Alchemy of Effectiveness report, which highlights the importance of creativity and emotional connection in marketing.
The episode concludes with a powerful ad campaign by Toyota Hellas (Ogilvy Greece) that addresses gender-based violence, showcasing how…
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