Latest / Sleeping Barber - A Marketing Podcast
SBP 164: The Barber's Brief - Don’t Create Bite-Sized Chunks of Your Content
Send us Fan Mail
In this Barber’s Brief, V and Marc cover the biggest marketing and platform stories from the last couple of weeks—plus introduce a new segment.
First up, they unpack why marketers should stop trying to re-label marketing as CapEx, and why misusing finance terms (like ROI) can damage credibility with CFOs. Then they move into search and AI: Google’s Danny Sullivan warns publishers not to restructure content into “bite-sized chunks” just to appease AI search—because what works today may not work tomorrow.
Next, they revisit Paul Feldwick’s classic “message myth” argument…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.