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SBP 175: The PostPod - Hyper-Targeting is Killing Growth
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In this episode of the Sleeping Barber podcast, Marc and Vassilis discuss the challenges of programmatic advertising, focusing on misconceptions around last click attribution, the pitfalls of hyper-targeting, and the limitations of traditional marketing personas.
They explore the importance of integrating paid and organic search strategies, the need for broader audience targeting, and the significance of creative strategies in brand recognition.
The conversation emphasizes the value of first-party data and the necessity of continuous testing and learning to drive growth in…
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