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SBP 139: Navigating the complexities of B2B Buying. With Mimi Turner and Jann Martin Schwartz.
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In this episode of the Sleeping Barber podcast, hosts Marc Binkley and Vassilis Douros engage with Mimi Turner & Jann Martin Schwartz who leads the marketplace innovation team at LinkedIn.
The conversation delves into the complexities of B2B buying, emphasizing the relational and emotional aspects that influence purchasing decisions. Key themes include the importance of trust, the evolving dynamics of buyer groups, and the impact of generational shifts and AI on decision-making. The discussion also highlights the significance of physical events in fostering relationships and…
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