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SBP 169: The Sharp Cut - Personas, we have a problem.
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Welcome back to The Sharp Cut — where Marc and Vassilis take scissors to marketing’s biggest comfort blankets. This episode’s target: personas.
Not “burn them all”… but the idea that personas are a valid operating system for audience strategy. Marc and V argue that personas don’t fail because they’re fictional — they fail because they pretend markets are stable, targetable, and neatly categorized, when real buying behaviour is context-driven, messy, and dynamic.
They unpack why personas became popular (stakeholder comfort, platform narratives, proxy metrics), then bring in…
The skinny
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