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SBP 132: Beyond Cannes: Creativity, Effectiveness, and Lions Intelligence. With David Tiltman.
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In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual nature of the event (The festival within the festival), which encompasses both creativity and marketing effectiveness. They explore the importance of connecting creativity with commercial frameworks, the impact of AI on marketing, and the significance of craft in advertising.
The discussion also touches on the American marketing landscape and the future of Lions Intelligence, emphasizing the need for effective communication in…
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