Latest / Sleeping Barber - A Marketing Podcast
SBP 171: The PostPod - Making Super Ads
Send us Fan Mail
With the Big Game just days away, Marc and Vassilis unpack the biggest ideas from their recent conversation with Vanessa Chin (System1) — and what marketers should actually be watching for when the ads roll.
This PostPod dives deeper into why emotion beats logic, why branding is still underused in creative, and how storytelling, distinctive assets, humour, and cultural context combine to create ads that work — not just on the Big Game stage, but all year long.
If you’re watching the ads more closely than the game, this one’s for you.
Key takeaways
Distinctive brand assets are…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.