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SBP 137: How AI Can Save Your Next Campaign. Post Pod Discussion.
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Join hosts Vassilis and Marc as they dive into the transformative power of AI in market research. They welcome Steve Phillips, Chief Innovation officer from Zappi to discuss creative effectiveness and consumer-centric approaches and how platforms like Zappi are reshaping the industry by enhancing data analysis, accelerating decision-making, and balancing creativity with data-driven insights.
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Our Guest:
Steve Phillips, Founder, Chair and Chief Innovation Officer at Zappi
https://www.linkedin.com/in/steve-phillips-2121ab/
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