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SBP 141: Music's Marketing Revolution. With Alan Cross.
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What can marketers learn from 70 years of disruption in the music industry? Legendary broadcaster and musicologist Alan Cross joins Marc Binkley and Vassilis Douros to unpack the parallels between rock ’n’ roll, technology, and the future of marketing.
From the Beatles and Michael Jackson to Radiohead, Billie Eilish, and AI-generated artists, Alan takes us on a journey through the biggest shifts in music history—and reveals what marketers everywhere can apply to stay relevant, resilient, and innovative.
If you want to sharpen your perspective on disruption, audience behavior…
The skinny
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