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SBP 180: The Barber's Brief - Why Are Agencies in Such Deep Trouble?
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In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the evolving landscape of digital advertising, focusing on the shift from traditional targeting methods to understanding consumer intent. They explore the challenges faced by creative agencies in adapting to new market realities and the innovative advertising strategies being employed in the automotive sector. The conversation also touches on WPP's transition to performance-based compensation models and NPR's bold brand campaign that emphasizes curiosity and civic values.
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