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SBP 172: The Barber's Brief - How can I communicate better with my mother?
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In this episode of Barbers Brief, Vassilis Douros and Marc Binkley discuss recent trends in marketing, including the impact of Super Bowl ads, Google's February 2026 core update, the rise of agentic AI, and a surprising increase in trust in advertising.
They explore how these elements shape brand strategies and consumer behaviour, emphasizing the importance of relevance and quality in content creation.
The episode concludes with a highlight of Anthropic's innovative Super Bowl ad, "How can I communicate better with my mother," which critiques the advertising model of…
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