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SBP 145: The PostPod - The Attention Economy Playbook.
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In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Ben Allison, exploring various aspects of media planning and marketing strategies. They focus on the importance of understanding the media diet pyramid, navigating the attention economy, and integrating organic social media into marketing efforts. They discuss the challenges posed by tech debt and the need for cohesive planning, especially as Q4 approaches.
Enjoy the show:
Our Guest:
Ben Allison - EVP Media @ VaynerMedia
https://www.linkedin.com/in/benjamin-allison-7331a646/…
The skinny
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